In a world where the rhythm of innovation is constantly accelerating, GPJ collaborated with Statoil to create an immersive experience designed to ignite curiosity through the fusion of cycling and cutting-edge technology.
With a focus on cycling innovation, we aimed to inspire, educate, and engage audiences of all ages, transforming the ordinary act of riding a bike into an extraordinary journey of discovery. Taking a cue from the successful 'Science in Sports' campaign, we demonstrated Statoil's STEM principles through the lens of cycling, unraveling the science behind cycling, and igniting curiosity through hands-on exploration.
By creating a collaborative and immersive learning experience, our audience explored the cutting-edge technology behind professional cycling. From aerodynamics to material science, they engaged with interactive exhibits, showcasing the engineering marvels that make modern bikes faster and more efficient.
Deliverables:
Experience Design, Graphic Design, Information Architecture
© All rights reserved.
Work created while employed at:
George P. Johnson
Role:
Creative Lead
Credits:
Pete Kong, Tom Statham, Andrea Maiuri
Year:
2017
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